PROJECT 1

This 2022 campaign spotlighted Air Canada’s in-flight upgrades, premium lounges, and café offerings, resulting in increased awareness and strong audience sentiment.

PROJECT 2

This 2023 press trip promoted the launch of Air Canada’s new Maple Leaf Lounge in San Francisco. The first video (highlighting the aspirational lifestyle of lounge access) went viral on TikTok, garnering over 857,000 views. A follow-up video deepened the story, offering an inside look at the lounge’s features and guest experience.

PROJECT 3

This 2024 campaign celebrated Aeroplan’s 40th anniversary with a giveaway offering 1,000,000 points. I encouraged my audience to join the rewards program and explore the e-store for point-earning opportunities. A poll revealed that 60% were already members, while 30% were not, highlighting clear potential for deeper engagement with Air Canada.

PROJECT 4

This 2024 giveaway campaign promoted a 25% discount on new bookings and 2,500 bonus Aeroplan points. Through high-quality visuals, strategic copy, and DM automation, the post generated over 8,000 impressions and a 44% click-through rate on Instagram.

PROJECT 5

This 2024 press trip spotlighted Air Canada’s partnership with Cirque du Soleil during the Vancouver premiere. Months later, I strategically repurposed the content for my Calgary audience ahead of the show’s local debut, resulting in 22 personalized purchase link requests in the comments and direct influence on ticket sales. Attendees experienced the Air Canada x Cirque du Soleil partnership firsthand.

PROJECT 6

This 2025 day-trip campaign spotlighted Air Canada’s launch of complimentary in-flight Wi-Fi for Aeroplan members on flights to North American and sun destinations. To demonstrate the feature, Abigail flew to Vancouver for the day and used the onboard Wi-Fi to plan a full itinerary in real time.

Click on each image to see the corresponding content

COLLABORATIONS