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Performance-driven content for DMOs that drives trip bookings
Destination content that turns dreamers into visitors
Your team is stretched thin managing multiple partners (hotels, attractions, restaurants), and creating consistent, strategic content that serves everyone feels impossible.
Limited resources, unlimited stakeholders
Every destination/experience is creating content. Your challenge isn't just showcasing what makes your region special, it's cutting through the noise to reach travelers who are ready to book.
Competing for attention in an oversaturated market
Your destination/experience looks stunning on social media, but you're not seeing the lift in visitor numbers or length of stay. Beautiful imagery isn't translating to trip bookings.
Content that inspires. . . but doesn't convert
DOES THIS SOUND FAMILIAR?
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Here's what your marketing could look like: Here's what your marketing could look like: Content that actually drives trip and experience bookings, created by someone who spent 5+ years in agency performance marketing before becoming a travel creator. Your destination showcased through a lens that understands conversion funnels, traveler psychology, and what moves people from "maybe someday" to "booking flights."
Your region positioned not just as another place to visit, but as the destination for your target demographic. Every piece of content strategically crafted to turn your social channels into trip planning engine, all wrapped in the aspirational storytelling that makes travellers hit "book now."
No more beautiful content that doesn't drive visitor numbers. No more guessing what resonates. Just proven performance creative that turns scrollers into visitors and helps your stakeholder partners see ROI.
with content anymore.
struggle
You don't have to
- Rachel, Stingray PR for Sparkling Hill Resort & Spa
“Your creativity, passion, and dedication truly brought
this project to life! Working with you has been a wonderful
experience. Your professionalism, organization and
commitment to excellence were evident throughout our
partnership, and we are very grateful for your
contributions.”
let's create together >
Here's what makes me different: Before I became a travel creator, I spent 5+ years as a performance marketer running paid campaigns. Translation? I speak fluent ROI and understand what DMOs actually need.
I get that you don't need more pretty pictures of mountains or sunsets. You need content that drives trip bookings, extends length of stay, and proves value to your stakeholder partners. Content that positions your destination as the obvious choice for your target demographic.
As a Tourism Calgary Creator Ambassador, I've worked alongside their marketing team to understand how tourism boards operate from the inside, and I've created strategic destination content that's generated over 56,000 additional video views for their tourism board page. This isn't just about my own channel performance—it's about creating content that amplifies the destination's official channels and extends reach beyond what their team could achieve alone.
Meet Abigail: Part Travel Creator, Part Performance Marketer,
All About Your Visitor Numbers
CLICK TO WATCH THE VIDEO
CLICK TO WATCH THE VIDEO
Content Saves (trip planning indicator)
2,472%
Direct Booking Link Requests
126+
Total Campaign Impressions
137,300+
results
The
Authentic, immersive content that showcased the unique experience, not just what the festival looked like, but what it felt like to be there. Videos captured the vibrant floral installations, the elevated dining experience, and those "you have to see this" moments that make people reach for their wallets.
solution
The
Pursuit needed to increase awareness and drive ticket sales for their Banff Gondola Bloom & Brunch Festival, a limited-time seasonal event competing for attention in a crowded Banff tourism market. They needed content that would inspire immediate action and move travellers from "looks interesting" to "booking now."
challenge
The
I Helped Pursuit Drive 126+ Direct Booking Requests for Their Banff Gondola Bloom & Brunch Festival
Real Destinations. Real Visitor Growth. Real ROI.
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Social media collaborations with me gives you direct access to 43,000+ engaged Canadian travellers across TikTok and Instagram; millennial women (ages 25-44) actively planning elevated getaways with the discretionary income to spend.
But I don't stop at posting. Every partnership includes a comprehensive performance report with data analysis that goes beyond vanity metrics. You'll get actionable insights into what resonated, what drove traffic, and strategic recommendations you can apply to your future marketing. Plus, detailed analytics you can share with stakeholder partners and funders to prove ROI.
It's content + strategy + measurable results in one package.
4. Social Media Collaborations
- High-resolution images for print materials
- Optimized videos for social media
- Wide shots for TV screens
- Vertical content for Stories and Reels
- Polished hero content for your website
You're not just getting content for Instagram, you're getting a comprehensive visual toolkit your entire marketing team can leverage for months.
3. Multi-Platform Content Production
I specialize in lifestyle photography that sells the feeling, not just the views. My approach captures the experience your guests are buying; the ambiance, the details, the moments that make your destinations special. These images work across every channel: your website, social media, email campaigns, and sales presentations. They're not just pretty pictures; they're sales tools that help your team close bookings and justify your rates.
2. Lifestyle Photography That Sells Experiences
I create elevated UGC-style videos and photography that showcase your destination's unique personality and experiences. Not generic tourist shots, authentic moments that help travellers envision themselves exploring your region. Think: sunrise coffee at a local café, discovering hidden gems, experiencing your destination like a local who knows all the best spots.
This isn't just about showcasing what exists in your destination, it's about creating content that makes travellers think "I need to go there" and helps them start planning their itinerary before they even arrive.
Trusted by leading tourism organizations